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- 1 — Program Overview
- 2 — Hybrid Format — How It Works
- 3 — Week-by-Week Program Schedule
- 4 — Detailed Curriculum — 8 Modules
- 5 — Program at a Glance
- 6 — Who Should Enrol
- 7 — Why EV Sales & Marketing — Industry Context
- 8 — Career Outcomes & Salary Benchmarks
- 9 — What Makes This Program Different
- 10 — Upgrade Path — What's Next After This Certificate
- 11 — How to Enrol
- 12 — Certification Details
- 13 — Frequently Asked Questions
Hybrid Learning — Online + Offline — 1 Month
Industry-Recognized Certificate — Hands-On Workshops
EV Sales · Digital Marketing · Dealership Management
EV Sales & Marketing Professional Certificate — 1-Month Hybrid Program
Last updated: February 2026 | Offered by DIYguru eMobility Academy (NEAT-AICTE Impanelled) | ASDC-Aligned Curriculum | Hybrid Format — Online Lectures + Offline Workshops & Industry Visits
1 — Program Overview
India's electric vehicle market recorded 22.7 lakh+ EV sales in CY 2025 — a 16.3% year-on-year surge. Electric passenger vehicle sales alone jumped 77% to over 1.76 lakh units, while the EV dealership network expanded across tier-1, tier-2, and tier-3 cities. With every major OEM — Tata Motors, Mahindra, Hyundai, BYD, MG, Kia, VinFast, BMW, and Tesla — aggressively expanding their retail footprint, the demand for EV-specialised sales, marketing, and customer experience professionals has outpaced supply dramatically.
This 1-month hybrid program bridges the critical gap between traditional automotive selling and the radically different EV sales landscape. Combining online expert lectures with offline hands-on workshops, showroom simulations, and industry visits, it equips learners with the exact skill-set EV OEMs and dealership networks are hiring for in 2026.
1 Month
Program Duration
60+ Hrs
Total Learning Hours
Hybrid
Online + Offline
Certificate
Industry-Recognized
22.7 L+
EVs Sold India CY 2025
77%
e-PV Sales Growth YoY
29,000+
Public Charging Stations
8-10%
Dealership CAGR 2026
40+
New EV Models Launched 2025
1 Cr+
EV Jobs Target by 2030
2 — Hybrid Format — How It Works
Online Component
Live Lectures + Self-Paced Modules
Access expert-led live sessions and pre-recorded modules via the eMobility Academy platform. Learn EV market fundamentals, digital marketing strategies, CRM systems, and B2B sales frameworks from anywhere.
- Live instructor-led sessions (2–3 per week)
- Pre-recorded video modules — access anytime
- Digital marketing lab exercises (SEO, social, PPC)
- Case study analysis — Tata, Hyundai, BYD, MG, Ather
- Weekly quizzes & peer discussion forums
- CRM & lead management tool walkthroughs
Offline Component
Workshops + Showroom Visits + Industry Immersion
Attend hands-on weekend workshops at DIYguru partner centres. Practise showroom simulations, EV test-drive consultations, customer objection handling, and charging-infrastructure demos with real vehicles.
- 4 weekend workshops (Saturday–Sunday sessions)
- EV showroom simulation & role-play exercises
- Live EV test-drive consultation practice
- EV charging station & infrastructure walkthrough
- Dealership operations & inventory management demo
- Capstone: Group sales pitch to industry panel
📌 Flexible Schedule: Online sessions are conducted on weekday evenings (7–9 PM IST) to accommodate working professionals. Offline workshops are held on 4 weekends across the month at DIYguru partner centres in Delhi-NCR, Bengaluru, Pune, and Chennai. Locations may expand based on batch demand.
3 — Week-by-Week Program Schedule
Week 1
EV Market & Product Mastery
EV industry landscape, vehicle types & technologies, OEM positioning, test-drive fundamentals
HYBRIDWeek 2
EV Sales Process & Customer Experience
Consultative selling, objection handling, TCO/ROI selling, showroom experience design
OFFLINE HEAVYWeek 3
Digital Marketing & B2B Fleet Sales
SEO, social media, PPC for EVs, lead funnels, fleet electrification sales, institutional selling
ONLINE HEAVYWeek 4
Dealership Ops, Capstone & Certification
Dealership P&L, franchise models, charging solutions sales, capstone presentation, certification exam
HYBRID4 — Detailed Curriculum — 8 Modules
Module 1
India's EV Ecosystem & Market Intelligence
ONLINE- India's EV market overview: 2W, 3W, 4W, bus, cargo segments
- Key OEMs: Tata, Mahindra, Hyundai, BYD, MG, Ather, TVS, Bajaj
- Government policies: PM E-DRIVE, FAME legacy, state subsidies
- Charging infrastructure landscape & BPCL/IOCL/Tata Power networks
- Competitive intelligence frameworks for EV sales teams
Module 2
EV Product Knowledge & Technology Basics
HYBRID- BEV vs PHEV vs HEV vs FCEV — customer-facing explanations
- Battery chemistry basics: LFP, NMC, solid-state — what to tell buyers
- Range, charging speeds, fast-charging explained in buyer language
- EV maintenance advantages: TCO comparison with ICE
- Offline: Live vehicle walkaround — powertrain, battery, charger port
Module 3
Consultative EV Sales Process
OFFLINE- EV buyer personas: early adopter, eco-conscious, TCO-driven, tech enthusiast
- Needs discovery frameworks tailored for EV customers
- Test-drive consultation: range anxiety handling, regen braking demo
- Objection handling: range, resale value, charging, battery life
- Closing techniques adapted from global EV retail best practices
Module 4
EV Customer Experience & After-Sales
HYBRID- Showroom experience design for EV-only and hybrid dealerships
- Home-charging installation consultation & customer onboarding
- OTA updates, connected vehicle features — sales opportunity post-purchase
- After-sales upselling: extended warranty, wall-box chargers, accessories
- NPS, customer loyalty programs & referral strategies for EVs
Module 5
Digital Marketing for EV Brands & Dealerships
ONLINE- EV buyer's digital journey: research, compare, shortlist, test-drive, buy
- SEO strategy for EV dealerships — local SEO, Google Business, reviews
- Social media marketing: Instagram Reels, YouTube, LinkedIn for EV brands
- Google Ads & Meta Ads for EV lead generation (PPC campaigns)
- Content marketing: educational content, range calculators, TCO tools
Module 6
B2B Sales, Fleet Electrification & Institutional Selling
ONLINE- Fleet electrification landscape: logistics, ride-hailing, last-mile, corporate
- B2B sales process: RFPs, TCO proposals, pilot programs, SLAs
- Key accounts: Amazon, Flipkart, Zomato, Uber — fleet EV mandates
- Government & PSU procurement processes for EVs and buses
- Leasing, subscription & Battery-as-a-Service (BaaS) models
Module 7
EV Dealership Operations & Franchise Management
OFFLINE- EV dealership business models: exclusive, multi-brand, experience centre
- Franchise setup: investment (₹80L–₹5Cr), ROI (2–3 yrs), space requirements
- Inventory management, vehicle delivery logistics & PDI process
- Dealership P&L structure: vehicle margin, F&I, accessories, charging revenue
- Charging solutions sales: home wall-box, commercial chargers, solar combos
Module 8
Capstone Project & Certification Assessment
HYBRID- Team project: EV dealership launch plan or digital marketing campaign
- Sales pitch presentation to industry panel (OEM & dealership leaders)
- Written assessment: EV product knowledge + sales scenario responses
- Individual portfolio: sales scripts, marketing plan, TCO calculator
- Certificate ceremony & placement support orientation
5 — Program at a Glance
| Parameter | Details |
|---|---|
| Program Name | EV Sales & Marketing Professional Certificate |
| Duration | 1 Month (4 Weeks) |
| Total Learning Hours | 60+ hours (Online: ~36 hrs | Offline: ~24 hrs) |
| Format | Hybrid — Online live lectures + offline workshops & industry visits |
| Online Schedule | Weekday evenings, 7–9 PM IST (2–3 sessions/week) + self-paced modules |
| Offline Schedule | 4 weekends (Sat–Sun) at DIYguru partner centres |
| Offline Locations | Delhi-NCR, Bengaluru, Pune, Chennai (expanding based on demand) |
| Fee | To Be Announced — Contact the admissions team for the latest pricing, early-bird offers, and instalment plans |
| Level | Beginner to Intermediate — No prior EV experience required |
| Eligibility | 12th pass / Diploma / Graduate / MBA / Working Professionals — any stream |
| Certificate | EV Sales & Marketing Professional Certificate — DIYguru eMobility Academy |
| Accreditation | NEAT-AICTE Impanelled | ASDC-Aligned Curriculum |
| Platform | emobility.academy (online) + DIYguru partner centres (offline) |
| Support | Dedicated batch mentor, placement assistance, alumni network access |
| Contact | 📞 +91-9910918719 | ✉ info@diyguru.org |
6 — Who Should Enrol
🎯 This program is designed for:
Automobile Dealership Sales Staff — wanting to upskill from ICE to EV sales | Marketing Professionals — pivoting to the fast-growing EV sector | MBA Graduates & Business Students — building an EV-specialised resume | Entrepreneurs & Franchise Aspirants — planning EV dealership or showroom ventures | Fleet Managers & Procurement Teams — managing fleet electrification | Automotive After-Sales Staff — transitioning to EV customer experience roles | Digital Marketers — specialising in EV brand and dealership marketing | Career Changers — from any industry wanting to enter the booming EV sales ecosystem
📋 No Prior EV Experience Required: This program starts from fundamentals and builds to advanced selling skills. Whether you come from traditional automotive, FMCG, real estate, or any other sales/marketing background — the curriculum is designed to bring you up to speed within Week 1.
7 — Why EV Sales & Marketing — Industry Context
📊 India EV Market — 2025 Snapshot (Source: Vahan Dashboard, FADA, IBEF)
India's EV retail market clocked 22.7 lakh units in CY 2025 — an all-time high. Electric passenger vehicles surged 77% to 1.76 lakh units, while the overall EV penetration reached 8.36%. The automobile dealership sector is projected to grow at 8–10% CAGR in 2026, with EVs and hybrid models driving new franchise formats. Tata Motors (40% share), MG Motor (EV sales up 220% YoY), Mahindra (up 189%), Hyundai (up 637%), and BYD (up 88%) are all aggressively expanding their EV retail networks. VinFast plans to more than double its showrooms from 35 to 75 in 2026, while Maruti Suzuki is entering the EV space with the eVitara. The demand for EV-trained sales and marketing professionals has never been higher.
The EV Sales Talent Gap
Traditional automotive selling relies on engine power, mileage, and dealer discounts. EV selling demands an entirely different approach: Total Cost of Ownership (TCO) calculations, charging infrastructure education, battery warranty explanations, range estimation consultations, connected-vehicle feature demos, and digital-first customer journeys. Most existing dealership staff lack these skills. Studies show that 72% of EV buyers report dissatisfaction with dealer knowledge, and OEMs are increasingly demanding certified EV sales training as a condition for franchise renewal.
Digital-First Buyer Behaviour
EV buyers are digital-native. They compare models online, watch YouTube reviews, read charging-network maps, and calculate TCO using tools — all before stepping into a showroom. Marketing for EVs requires specialised digital skills: SEO for "EV near me" searches, YouTube and Instagram content for range tests, Google Ads targeting high-intent EV shoppers, and educational content that builds trust. This program teaches exactly these skills — both the strategy and the tools.
B2B Fleet Electrification — The Next Wave
Corporate fleets are rapidly electrifying. Amazon plans 10,000 EVs in India, Zomato targets 100% electric delivery by 2030, and Uber aims for 25,000 EVs by 2026. Government PSUs are procuring electric buses and cars in bulk. B2B EV sales requires a completely different process — RFPs, TCO proposals, pilot programs, and leasing structures. This program dedicates an entire module to B2B institutional selling, covering fleet electrification and charging-as-a-service models.
8 — Career Outcomes & Salary Benchmarks
Step 1
Learn — This Certificate
1-month hybrid program builds your EV sales & marketing foundation
Step 2
Get Placed / Start
Placement support at OEM dealerships, EV startups, fleet operators
Step 3
Grow — Specialise
Progress to manager roles, franchise ownership, or EV brand leadership
EV Sales & Marketing — Salary Table
| Role | Typical Employer | Salary Range (₹ LPA) |
|---|---|---|
| EV Sales Consultant | Tata, Hyundai, MG, Mahindra dealerships | ₹3 – ₹6 LPA |
| EV Showroom Manager | Ather, Ola, VinFast, BYD experience centres | ₹5 – ₹10 LPA |
| EV Digital Marketing Specialist | OEM marketing teams, EV startups | ₹4 – ₹9 LPA |
| B2B Fleet Sales Executive | Euler, Switch, Tata CV, logistics companies | ₹5 – ₹12 LPA |
| EV Brand / Product Manager | OEM head offices, D2C EV brands | ₹8 – ₹18 LPA |
| Charging Solutions Sales | Tata Power, EESL, Charge Zone, Ather Grid | ₹4 – ₹10 LPA |
| EV Franchise / Dealership Owner | Own venture — Tata, Ather, Bajaj, TVS franchise | ₹10 – ₹50+ LPA (business profit) |
| Area / Regional Sales Manager | OEM regional offices | ₹10 – ₹20 LPA |
💼 Hiring Partners & Industry Network: DIYguru graduates are working at Tata Motors, Mahindra Electric, Ather Energy, Ola Electric, TVS Motor, Bajaj Auto, Bosch, KPIT Technologies, Tata Elxsi, Continental, MG Motor, Hyundai, Euler Motors, Switch Mobility, and 400+ EV startups. The eMobility Academy's placement cell actively connects certified learners with OEM dealerships, EV startups, fleet operators, and charging-infrastructure companies across India.
9 — What Makes This Program Different
| Feature | This Program | Typical Online-Only Courses |
|---|---|---|
| Format | Hybrid — online + offline hands-on | Online only, no practical exposure |
| Showroom Practice | ✅ Real showroom simulations & role-plays | ❌ No showroom experience |
| EV Test-Drive Training | ✅ Hands-on with live EVs | ❌ Theory only |
| Industry Visits | ✅ Dealership & charging station visits | ❌ Not included |
| Digital Marketing Labs | ✅ Practise Google Ads, Meta Ads, SEO tools | ❌ Lectures only |
| B2B Sales Module | ✅ Fleet electrification & institutional selling | ❌ Rare or absent |
| Capstone + Panel Pitch | ✅ Present to OEM & dealership leaders | ❌ Quiz-based only |
| Placement Support | ✅ Active dealership & OEM connections | ❌ No job support |
| Certificate Value | NEAT-AICTE impanelled, ASDC-aligned | Platform-issued, limited recognition |
10 — Upgrade Path — What's Next After This Certificate
| Next Step | Program | Duration |
|---|---|---|
| Professional Certificate | Advanced EV Sales Leadership & Dealership Management | 3 months |
| Nanodegree | EV Business & Entrepreneurship Nanodegree | 6 months |
| Postgraduate Diploma | PG Diploma in EV Technology & Business | 12 months |
| Executive M.Tech | Executive M.Tech in EV Technology — VNIT Nagpur | 2 years |
| Specialised Workshop | EV Charging Infrastructure Business Workshop | 2 days |
| Franchise Mentorship | EV Dealership Franchise Setup — 1-on-1 Mentorship | Custom |
11 — How to Enrol
| Step | Action |
|---|---|
| Step 1 | Visit emobility.academy or call +91-9910918719 |
| Step 2 | Speak with the admissions team to confirm batch dates, fee, and offline location |
| Step 3 | Complete the online registration form and submit your profile |
| Step 4 | Receive batch confirmation, access credentials, and offline workshop schedule |
| Step 5 | Begin Week 1 — attend online sessions + first weekend offline workshop |
| Step 6 | Complete capstone project, assessment, and receive your certificate |
12 — Certification Details
| Certificate | Issued By | Validation |
|---|---|---|
| EV Sales & Marketing Professional Certificate | DIYguru eMobility Academy | Verifiable via eMobility Academy platform with unique certificate ID |
| Digital Badge — Hybrid Completion | DIYguru eMobility Academy | LinkedIn-shareable digital badge confirming hybrid (online + offline) completion |
| Industry Recommendation Letter | DIYguru + Industry Panel | Based on capstone presentation performance — top performers only |
📜 Accreditation & Recognition: DIYguru eMobility Academy is impanelled on NEAT (National Educational Alliance for Technology) by AICTE. Curriculum is aligned with ASDC (Automotive Skills Development Council) National Occupational Standards. Certificates are recognized by 100+ EV industry hiring partners across India.
13 — Frequently Asked Questions
What is the format of this hybrid EV Sales & Marketing program?
The program runs for 1 month in a hybrid format. Online sessions include live instructor-led lectures (weekday evenings, 7–9 PM IST) and self-paced video modules on the eMobility Academy platform. Offline sessions are conducted on 4 weekends (Saturday–Sunday) at DIYguru partner centres, featuring showroom simulations, EV test-drive consultation practice, charging station visits, and a capstone presentation to an industry panel.
What is the program fee?
The program fee is currently being finalised by the team. Please contact the admissions team at +91-9910918719 or info@diyguru.org for the latest pricing, early-bird discounts, corporate group rates, and flexible EMI options. Scholarship support may be available for eligible candidates.
Do I need prior EV or automotive experience?
No. This program is designed for beginners and career changers. Week 1 covers the entire EV ecosystem from scratch — market overview, vehicle types, battery basics, and charging infrastructure — before moving into sales and marketing specifics. Learners from any background (FMCG, real estate, banking, IT, freshers) can join.
What if I can't attend the offline workshops at the listed locations?
We understand location constraints. If you cannot attend any of the current offline centres (Delhi-NCR, Bengaluru, Pune, Chennai), please inform the admissions team. Depending on batch demand, we may arrange offline sessions in additional cities. For participants in remote locations, we offer a virtual showroom simulation alternative for select workshops — though we strongly recommend the in-person experience for maximum impact.
Will this help me get a job in EV sales or marketing?
Yes. DIYguru's placement cell actively connects certified learners with EV OEM dealerships, startups, fleet operators, and marketing agencies. Our hiring partner network includes Tata Motors, Mahindra, Ather, Hyundai, MG, TVS, Bajaj, and 400+ EV companies. The capstone project and industry panel presentation also serve as live networking opportunities with potential employers.
Can working professionals manage this alongside a full-time job?
Absolutely. The program is designed for working professionals. Online live sessions are scheduled on weekday evenings (7–9 PM IST), and self-paced modules can be accessed anytime. Offline workshops are conducted on weekends only. Total commitment is approximately 15 hours per week across both online and offline components.
Is this relevant for someone wanting to start an EV dealership?
Yes, highly relevant. Module 7 covers EV dealership operations and franchise management in detail — including investment ranges (₹80 lakh to ₹5 crore depending on brand), ROI timelines (2–3 years), space requirements, P&L structures, and OEM franchise application processes. Several DIYguru alumni have gone on to launch EV dealerships and charging business ventures after completing this program.
How does the certification benefit my career compared to generic sales training?
Generic sales training doesn't address the unique challenges of EV selling — range anxiety objection handling, TCO-based consultative selling, charging infrastructure education, battery warranty explanations, and digital-first customer journeys. This ASDC-aligned, NEAT-AICTE impanelled certification specifically trains you for EV retail, B2B fleet sales, and digital marketing for EV brands — skills that OEMs are actively demanding in 2026.
🚀 Enrol Now — EV Sales & Marketing Professional Certificate
India's EV retail market is growing at 77% YoY. OEMs are expanding showrooms across 75+ cities. Dealerships are hiring EV-trained sales and marketing professionals at a premium. Don't miss the wave — build your EV sales career with India's leading eMobility training platform.
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